In research done by the Digital Banking Report, financial organizations of all sizes indicate a low level of data maturity despite an increasing array of AI solutions offered by third-party vendors. In the research, only 12% of organizations believed they were "very effective" or "extremely effective" at using data and advanced analytics. This is lower than prior to the onset of COVID-19. While legacy systems are cited as the primary reason for the shortfall, the second most cited challenge is the lack of expertise within the organization to deploy AI technology effectively. In other words, while banks and credit unions can purchase sophisticated AI solutions, there usually isn't a defined path to achieving strategic goals or increasing business value.